"Clothing and leather are a universe, the soul carries infinite weight." Looking back on her life, Yoko contacted Yunyin during a low point and together they founded the brand. It was as if they clicked, sparking a flame that illuminated the entire space. Like an unseen world: sunlight filtering through fingers, light from streetlights, even images resembling blooming flowers. LUMI NOUS LAND also hopes to be a light in the darkness, offering guidance, giving new life, creating a land of light where people can reach the shore together. The brand concept, brand story, and visuals are all a meditative worldview: "Amidst great storms, riding on a broken shore, we all reach a land of daffodils, where flesh begins to fade, and all creatures shed their labels, visions, and judgments." Like family arriving in a land of daffodils, we are radiant souls, filled with the red of various universes, and a gentle light, arriving equally. This imagery of land and gathering comes from the same path and purpose of the soul: reunion and reunion. May everyone who wears our brand, regardless of gender, mood, expression, skin color, or race, be family. May everyone possess their own elegance and romance, and wear a beautiful spiritual garment in life.

The existence of LUMI NOUS LAND aims to help people return to themselves—not through chasing trends, but through awareness, intention, and inner freedom. Our mission is simple: to use clothing as a medium to allow each person's soul to reconnect with their true energy—whether feminine, masculine, or fluid—without judgment or label. Our designs balance softness and strength, giving space for individuality rather than forcing conformity, highlighting the quiet power hidden beneath the skin, and making people feel seen, accepted, and liberated. We are committed to creating a space where everyone, regardless of identity or background, can feel elegance, peace, and their inner true self. It's not about escaping reality, but about facing it with a new self-awareness. LUMI NOUS LAND is more than just clothing. It's a reminder: your body tells your story, and your essence deserves to shine without reservation.